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Keywords: Habit theory
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Journal Articles
Automaticity and sustainable pro-environmental behavior: habit theory perspective
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (7): 1478–1496.
Published: 09 March 2026
...Geeta Marmat; Binit Patel Purpose This study aims to develop a conceptual framework that explains how initial exposure to pro-environmental cues (PECs) leads to automaticity and subsequently sustainable pro-environmental behavior ( SPEB ) through the lens of habit theory. Design/methodology...
