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Keywords: Hofstede’s cultural values
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Journal Articles
Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1276–1296.
Published: 13 October 2022
... and pro-green consumption from a cultural perspective by using Hofstede’s cultural values scale to explore how individuals’ values affect their support of products branded by a sustainability marketing program. Due to ecological and social concerns for the welfare of the future of the planet...
