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Journal Articles
Corporate social responsibility and customer loyalty during the Covid-19 pandemic: evidence from pharmacy practice
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (2): 249–263.
Published: 23 March 2022
... practices influence the loyalty of pharmacy customers, particularly in relation to the mediatory effects of customer-company identification (CCI) and customer trust. Design/methodology/approach A survey questionnaire was developed and administered to collect the required data from the pharmacy context...
