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Keywords: Identity theory
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Journal Articles
Signaling socially responsible consumption among millennials: an identity-based perspective
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (1): 87–105.
Published: 29 January 2020
...Olivia Johnson; Veena Chattaraman Purpose Using identity theory, this paper aims to explore differences in socially responsible signaling behavior based on the salience of a personal or social identity. Design/methodology/approach Structural equation modeling was used to study the relationship...
