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Keywords: Independence orientation
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Journal Articles
The effectiveness of social norms in promoting green consumption
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (3): 444–461.
Published: 11 July 2023
..., social power value-, social face value- and independence orientations, in clarifying the effects of social norms on green consumption behaviors. Design/methodology/approach The study uses hierarchical ordinary least squares regression to test the hypotheses with survey data from 269 consumers...
