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Keywords: Information retrieval
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2009) 5 (4): 464–477.
Published: 02 October 2009
... behavior is not sufficient by itself for a consumer to pay a premium for a product communicating ethical information. Rather, socially responsible behavior leads to a willingness to make a sacrifice which then leads to intentions to pay a premium price. Consumer behaviour Information retrieval...
