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Keywords: Interpretative phenomenological analysis
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Journal Articles
Exploring Indian millennials’ sustainable clothing purchase decisions: a qualitative study
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (1): 114–133.
Published: 21 October 2025
... market promises to address sustainability challenges within the fashion industry, making a nuanced understanding of these factors crucial. Design/methodology/approach This study uses interpretative phenomenological analysis ( IPA ) based on a sample size of 17 millennials in India...
