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Keywords: Intrinsic attributes
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (3): 663–678.
Published: 18 May 2021
... Extrinsic attributes Intrinsic attributes Research suggests that there is a growing demand for authenticity from consumer-purchasing services and products (Fritz et al., 2017). As customers’ perceived brand authenticity is influenced by CSR activities (Beckman et al., 2009...
