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Keywords: Local food
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Journal Articles
Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1276–1296.
Published: 13 October 2022
...Nick E. Johnston; Tun-Min (Catherine) Jai; Kelly Virginia Phelan; Natalia Velikova Purpose This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and pro-environmental attitudes were examined...
