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Keywords: Marketing
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal 1–27.
Published: 24 July 2026
...Kingsley Konadu; Samuel Koomson Purpose The total quality management ( TQM )–performance, TQM–marketing and marketing–performance associations are conflicting. Green marketing and leadership may offer solutions for enhanced environmental, social and governance ( ESG ) performance. Drawing...
Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2013) 9 (3): 454–464.
Published: 26 July 2013
...David J. Burns; Pola B. Gupta; Steven D. Burns Purpose The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment toward marketing. Design/methodology/approach Students attending marketing classes at two...
