... and materialism) and, second, it examined the impact of these variables on consumer ethics. Design/methodology/approach – A convenience sample of university students from a large private university in Yogyakarta (Indonesia) and a large public university in Chiang Mai (Thailand) were asked to complete...

... surveyed via an online method. Instrument items from the Muncy‐Vitell consumer ethics scale and the values‐oriented materialism scale ascertained students' values of ethics and materialism. Previous purchasing behavior of counterfeit apparel goods was also assessed. Findings A significant relationship...