...Tavleen Kaur Dhandra; Hyun Jung Park Purpose This paper aims to examine the ethical beliefs of consumers with regards to their levels of mindfulness. Furthermore, it aims to investigate if mindfulness is related to gender differences among respondents in their ethical beliefs about consumer...

... a decrease in conspicuous consumption when spirituality is enhanced. This research demonstrates sustainability-mindful consumers who are reversing this trend by enacting their deeply held ideological beliefs through their consumption choices. The merging of ideology with consumption elevates even mundane...