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Keywords: Moderated mediation
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Journal Articles
To save the environment is my moral duty: investigating young consumer’s green purchase behaviour with moderated mediation approach
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (8): 1508–1534.
Published: 04 June 2024
... collected from 253 college students of a major higher education institution in Northern India were analysed by using structural equation modelling and moderated mediation analysis in AMOS 22.0 and SPSS 20.0. Findings Investigating why environmental concern does not significantly translate into green...
