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Keywords: Organic consumers
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (10): 1833–1853.
Published: 05 July 2024
... to explore the factors driving the purchase decision of organic consumers by collecting data set from 603 organic food item consumers in India. Design/methodology/approach The study has applied advanced statistical tools, i.e. structural equation modeling, Harman’s single factor test and other...
