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Keywords: Organizational theory
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2008) 4 (1-2): 129–135.
Published: 07 March 2008
... Group Publishing Limited 2008 Corporate image Citizenship Organizational theory There are two main challenges to any business in this second basic principle. First, a business needs to be able to define and articulate exactly who its communities are, and there is no doubt that one...
