Keywords: PLS-SEM-ANN
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Journal Articles

Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality

A.K.S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel, Harsha Jariwala
Journal: Social Responsibility Journal
Social Responsibility Journal (2024) 20 (4): 682–702.
https://doi.org/10.1108/SRJ-12-2022-0564
Published: 12 September 2023
... by using the innovative PLS-SEM-ANN method to predict/rank the factors impacting CPI. Findings The results revealed the normalized importance of the predictors of CPI and found that value-driven motive was the strongest predictor, followed by strategic motive, SPT, age and stakeholder-driven motive...
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Includes: Supplementary data
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