... effects of perceived CSR on brand reputation and trust. Moreover, the results determined the positive effects of brand reputation and trust on brand equity and loyalty. Additionally, findings support the positive indirect effects of perceived CSR on brand equity and loyalty through brand reputation...

... Perceived CSR Visitor commitment Protected areas (PAs) play a dominant role in reaching sustainable development (SD) objectives, and the expectations regarding its proper handling keep increasing. In Mexico, most of the leading non-man-made tourist attractions are located in PAs, pursuing...