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Keywords: Perceived deceptiveness
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2020) 16 (1): 91–108.
Published: 28 December 2018
...Guang Zhou; Ke Xue; Mingyang Yu; Nianhua Zhou Purpose This paper aims to use a negative perspective to investigate the effects of perceived deceptiveness and pressure on consumer donation and their underlying mechanisms in the context of asking for donations. Design/methodology/approach Study...
