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Keywords: Perceived trust
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Journal Articles
The effects of firms' advertising disclosures as a reflection of CSR practices on consumer responses
Journal:
Social Responsibility Journal
Social Responsibility Journal (2011) 7 (4): 592–603.
Published: 04 October 2011
...Alex Wang Purpose This research aims to probe the relevance of CSR by testing the relations among consumers' attitudes toward firms' advertising disclosures, attitudes toward CSR practices, perceived trust toward firms, attitudes toward firms, and behavioral intentions. Design/methodology...
