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Keywords: Plain packaging
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2016) 12 (2): 321–334.
Published: 06 June 2016
... by pack design. Pricing strategies enable smokers to offset substantial excise increases through brand switching and volume buying. The research, therefore, reveals the potential for regulating these as yet unrestricted elements to enhance the impact of plain packaging and other tobacco controls, thereby...
