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Keywords: Positioning strategies
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Journal Articles
Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2015) 11 (4): 853–867.
Published: 05 October 2015
..., in which the surveys were randomly distributed to participants and data were collected. Findings – The findings of this study suggest that sustainability positioning strategies can lead to the positive perceived CSR effort, thus giving support to the effectiveness of sustainability marketing for fast...
