Keywords: Positive emotions
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Journal Articles
Social Responsibility Journal (2022) 18 (7): 1270–1284.
Published: 16 August 2021
... positive emotions, this would be used as an interpretive frame. Then, for instance, if the individual is exposed to prosocial causes for different types of beneficiaries (e.g. a rejected group and a neutral group), his/her responses would be different than if he/she was not exposed to a PMC. If, after...

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