.... Consumer perceptions of a company’s sustainable practices will be positively associated with consumer perceptions of its stakeholder orientation. Decision-making Premium products Sustainable products Values-driven consumption Sustainable behavior Willingness to pay Rising concerns...

... Consumers Premium products Social responsibility Ethical investment Over the past three decades, consumers have been using their purchasing power to express various social and ethical concerns. As such, the “astute” marketer can gain a clear advantage by better understanding and leveraging...