Keywords: Premium products
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Social Responsibility Journal (2009) 5 (4): 464–477.
Published: 02 October 2009
... Consumers Premium products Social responsibility Ethical investment Over the past three decades, consumers have been using their purchasing power to express various social and ethical concerns. As such, the “astute” marketer can gain a clear advantage by better understanding and leveraging...

or Create an Account

Close Modal
Close Modal