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Keywords: Premium products
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (8): 1437–1450.
Published: 07 May 2024
... 11 10 2023 12 01 2024 11 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Rising concerns regarding environmental protection and equitable social systems have led consumers to increasingly demand premium products exhibiting...
Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2009) 5 (4): 464–477.
Published: 02 October 2009
... Consumers Premium products Social responsibility Ethical investment Over the past three decades, consumers have been using their purchasing power to express various social and ethical concerns. As such, the “astute” marketer can gain a clear advantage by better understanding and leveraging...
