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Keywords: Price
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2016) 12 (2): 321–334.
Published: 06 June 2016
... price lists and a supermarket retail audit. Findings The research identified over 70 BATA brand variants, offered in diverse packaging options, with new products and modified names appearing since 2012. In total 14 main brands are highly differentiated by price, with 45 per cent difference between...
