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Keywords: Price premium
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2016) 12 (4): 642–653.
Published: 03 October 2016
...Eun-Mi Lee; Hyun Jung Lee; Jae-Hyeon Pae; Seong-Yeon Park Purpose This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology...
