...Geeta Marmat; Binit Patel Purpose This study aims to develop a conceptual framework that explains how initial exposure to pro-environmental cues (PECs) leads to automaticity and subsequently sustainable pro-environmental behavior ( SPEB ) through the lens of habit theory. Design/methodology...

... structural equation modeling was used to validate the constructs and test the model fit using AMOS. Findings The constructed EvQ scale demonstrated strong internal consistency and convergent validity. Analysis revealed significant positive relationships between EvQ and pro-environmental behavior...

... social responsibility (CSR), green practices and perceived organizational politics (POP) with sustainable business performance, incorporating employee pro-environmental behavior (EPB) as a moderator. Design/methodology/approach Using a cross-sectional research design, data were collected via a survey...

... individuals can encourage pro-environmental behavior. This study provides evidence that power can be a useful tool to appeal to those people who are usually less driven to behave sustainably. However, this paper also found that power does not increase emotions and behavior per se. A total of 254...