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Keywords: Product attributes model
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (5): 918–934.
Published: 19 June 2021
...) of for-profit digital platforms, uses the product attributes model to explain the market position and strategy of NDPs with respect to for-profit digital platforms and provides recommendations for the successful launch and management of NDPs. Findings An NDP is a market-based alternative to antitrust...
