.... Studies 2–5 test if COVID-19-related media cues increase prosocial intentions when compared with control conditions. Findings Consumers chronically concerned or exposed to pandemic-related cues showed higher prosocial behavior intentions, were willing to donate more money and showed a higher...

... positive self-evaluation, a feeling of elevation and a desire to be a better person. In other words, the priming of prosocial behavior, provided by the PMC, would make him/her more moral and compassionate. Conversely, by the contrast effect, the individual would identify differences between himself/herself...