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Keywords: Public image
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (6): 1072–1088.
Published: 23 January 2024
...Twinkle Gulati; Saloni Pawan Diwan Purpose This study aims to measure the absolute impact of corporate citizenship actions on the operable elements of the public image by developing an adequate and parsimonious instrument. Design/methodology/approach Both qualitative and quantitative...
