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Keywords: Reference group
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Journal Articles
Does emotional media content increase donations for rejected groups?
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (7): 1270–1284.
Published: 16 August 2021
... Theoretically, the explanations are based on the social comparison theory. Regarding the second emphasis, according to the SCT, there is empirical evidence of the negative effect of the dissociative group, which is larger than that of a neutral reference group. For example, White and Dahl (2006) showed...
