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Keywords: Schwartz value theory
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Journal Articles
Exploring the sustainability perspective in the apparel purchase decision of customers: a qualitative study
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (4): 841–854.
Published: 09 January 2026
... the value orientations guiding the Indian consumer and provides recommendations for global apparel brands by drawing parallels with Schwartz’s Value Theory. Corresponding author Neerja Arora neerja.arora@dsb.edu.in 20 07 2024 12 12 2024 01 05 2025 25 08 2025 07 11 2025...
