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Keywords: Secondhand
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Journal Articles
How personal values motivate secondhand clothes donation: the case of Gen Z and young millennials
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Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (5): 1005–1024.
Published: 26 January 2026
... of this study is to explore how this has been done through secondhand clothing donations and identify the values motivating this behavior. Design/methodology/approach This study adopts a qualitative approach to examine the role of personal values in motivating Gen Z and young millennials to donate...
