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Keywords: Self-signalling
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (1): 87–105.
Published: 29 January 2020
..., e.g. taking note of and valuing SR products (Reed et al., 2012). Our study proposes that Millennials will use both self-signaling (e.g. reducing consumption of products that are not a necessity) and social signaling (e.g. purchasing products that are aligned to a cause, such as a t...
