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Keywords: Sentiment toward marketing
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2013) 9 (3): 454–464.
Published: 26 July 2013
...David J. Burns; Pola B. Gupta; Steven D. Burns Purpose The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment toward marketing. Design/methodology/approach Students attending marketing classes at two...
