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Keywords: Serial mediation
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Journal Articles
Journal Articles
Journal Articles
Social Responsibility Journal (2022) 18 (6): 1188–1208.
Published: 27 September 2021
... that have previously been studied separately are considered together in a serially mediated unified model. This approach provides a better understanding of how perceived CSR can transform purchase intention and reputation. Mohammad Asif can be contacted at: mbamas@yahoo.com 25 03 2021 29 05...

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