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Keywords: Serial mediation model
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Journal Articles
A serial mediation model for destination brand equity in a destination social responsibility context
Huy Van Le, Nhi Thao Ho-Mai, Vinh Trung Tran, Hue Kim Thi Nguyen, Vien Ky Nguyen, Thanh Hoai Thi Doan, Phuong Kim Thi Tran
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (5): 980–1004.
Published: 08 January 2026
... that shapes destination brand equity ( CDBE ). This study aims to test a serial mediation model in a developing country context, with lifestyle congruence ( LC ) serving as a boundary condition. Design/methodology/approach A paper-based survey was conducted with 609 tourists visiting Danang City, Vietnam...
