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Keywords: Service experience
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (3): 453–468.
Published: 11 February 2021
... experience. Thus, this study aims to examine the potential antecedents of cruise customers’ positive responses toward the cruise company. Design/methodology/approach The proposed model includes CSR activities, service experiences, satisfaction and revisit intention. The model is tested using samples...
