Keywords: Shared responsibility
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Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

Leping You
Journal: Social Responsibility Journal
Social Responsibility Journal (2025) 21 (8): 1585–1605.
https://doi.org/10.1108/SRJ-07-2024-0482
Published: 13 May 2025
... consumers felt shared responsibility for the betterment of the sentiment community. Originality/value Through a longitudinal approach and the normative lens of value congruence and shared responsibility, the study demonstrates the importance of building a company’s virtuous character and ethical persona...
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