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Keywords: Simple packaging
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal 1–15.
Published: 13 April 2026
...Kian Yeik Koay; Nguyen Ngoc Dieu Hoang Purpose The purpose of this study is to examine how simple packaging can affect consumers’ perception of green cosmetic products in terms of naturalness, eco-friendliness and authenticity, thereby driving intentions to purchase green cosmetic products...
