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Keywords: Social cause
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2022) 18 (7): 1270–1284.
Published: 16 August 2021
... of a neutral group. The hypothesis, supported in two experimental studies, is that for the individual exposed to a PMC, the difference in the donations for social causes of a rejected group and a neutral group is smaller than for the individual exposed to a non-PMC. Design/methodology/approach Two between...
