...Stavroula Kalogeras; Sami Mejri Purpose This paper aims to fill a gap in corporate social responsibility and social marketing through innovative, exploratory research, offering sustainable and competitive advantages for organizations, consumers and society as a whole. Design/methodology...

...Satyam Mishra; Bikramjit Rishi Purpose Marketing tools used in public policy may not be purely commercial but based on non-commercial marketing exchanges also. This paper aims to make a case for the practice of social marketing principles to aid the context of public policy. Design/methodology...