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Keywords: Social marketing campaigns
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (6): 741–755.
Published: 16 June 2021
... and targeted media advocacy could prove useful when the objective is to induce behaviour change as a part of the policy execution. Originality/value This paper evaluates the learnings from social marketing campaigns and their relevance to public policy programs. It also considers a case to demonstrate...
