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Keywords: Social return
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Journal Articles
Exploring consumers’ social media engagement in addressing plastic pollution
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (5): 898–918.
Published: 08 November 2023
.... The moderation analysis underscores the positive relation of social return on social media with consumers’ attitude and their “reasons for” leaning towards socially responsible engagement intention. Notably, a positive connection was established between socially responsible engagement intention and the trifecta...
