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Keywords: Social value
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Journal Articles
Effect of consumption values on customers’ green purchase intention: a mediating role of green trust
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (8): 1320–1336.
Published: 07 December 2020
...Sanjida Amin; Md Touhiduzzaman Tarun Purpose The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers’ regarding green products and to examine the influence of green trust as a mediator...
