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Keywords: Social-signalling
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (1): 87–105.
Published: 29 January 2020
... among identity commitment, salience, and signaling behavior. Findings Findings revealed personal identity salience mediated the relationship between socially responsible commitment and socially responsible social-signaling consumption behavior. Practical implications The results of the study...
