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Keywords: Socio-demographic characteristics
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Journal Articles
Socio-demographic characteristics and green consumption behavior in developing countries: the case of Malaysia
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (8): 1213–1231.
Published: 12 August 2020
...Jookyung Kwon; Jiseon Ahn Purpose The purpose of this study is to examine the effect of customers’ socio-demographic characteristics on the formation of behavioral intention toward green hotels in Malaysia. Design/methodology/approach The current study used partial least square-structural...
