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Keywords: Sustainability marketing
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Journal Articles
Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2023) 19 (7): 1276–1296.
Published: 13 October 2022
... products branded by a sustainability marketing program. Originality/value This study is original in that it challenges the notion that local food consumption is primarily driven by pro-green attitudes. To the best of the authors’ knowledge, it is also the first of its kind to approach local food...
