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Keywords: Sustainable clothing
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Journal Articles
Exploring Indian millennials’ sustainable clothing purchase decisions: a qualitative study
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (1): 114–133.
Published: 21 October 2025
...Mandeep Kaur; Shweta Mittal; Amarjeet Kaur; Narendra Singh Chaudhary Purpose The purpose of this study is to examine the motivators and demotivators influencing millennials’ purchase of sustainable clothing, providing insights into their consumer behavior. The burgeoning sustainable clothing...
