... transformation. Practical implications The marketer can incorporate environmental information into product labelling and encourage consumers to adopt sustainable consumption practices. Simultaneously, policymakers can use this research in sustainable promotional strategies that will help achieve Sustainable...

... 2025 01 12 2025 11 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Secondhand Donation Sustainable consumption Clothing Fashion Reuse With the rise of the global fast-fashion trend, up to 100 billion new...

... of source credibility and extending theory of planned behavior in the context of sustainable consumption. Furthermore, it is clear from the above discussion that the TPB model is a better alternative compared to the TRA model in predicting sustainable consumption as purchasing environment-friendly...

...Vishnu Nath; Rajat Agrawal Purpose This paper aims to identify and study the effect of identified eight barriers to sustainable consumption on consumers’ intention to purchase sustainable products. Design/methodology/approach Data were collected from a self-administered field survey in India...

.... Design/methodology/approach Following a literature review, a questionnaire was designed to capture sustainable consumption attitudes and behaviours. In total, 682 interviews were conducted among Vietnamese electrical appliance consumers to investigate the influence of demographics on sustainable...

... of sustainability. Originality/value This research takes a more complete approach to study the voluntary simplifiers. The empirical results demonstrate the greater scope of voluntary simplicity literature beyond sustainable consumption and work–life balance. Based on the consumption–work relationship driven...

.... Attitudes Environment Social capital Consumer behaviour Sustainable development Sustainable consumption The tenet of social capital theory (Bourdieu and Wacquant, 1992 ; Coleman, 1988) suggests that consumers are embedded in a complex tapestry of social relationships and structures...

...Peter Jones; David Hillier; Daphne Comfort Purpose – The purpose of this paper is to offer an exploratory case study of how the UK’s leading retailers are addressing sustainable consumption. Design/methodology/approach – The paper begins with a discussion of the growing awareness...