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Keywords: Sustainable living
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2021) 17 (3): 301–320.
Published: 09 March 2020
...Karnika Gupta; Narendra Singh Purpose The purpose of this paper is to investigate attitude of Indian consumers towards sustainable living. For the same, the construct of sustainable living is defined and its dimensions are explored. Then, consumers are segmented based on dimensions and profiles...
